The WhatsApp Script That Books 4 Site Visits Out of 10 Leads
Copy-paste message templates, voice-note timing, and the 3-question qualifier top brokers use to fill weekends with visits.
WhatsApp is where Indian real estate is actually closed — not email, not portals. Here's the exact script our top 50 brokers use to convert 40% of leads into site visits.
Message 1 (instant, within 60 seconds): 'Hi [Name], this is [You] from [Brand]. Saw your interest in [Project/Location]. Are you exploring for self-use or investment?' — keep it one line, one question.
Message 2 (after they reply): A 20-second voice note. Voice notes feel personal and get 2.4x more replies than text in our data.
The 3-Question Qualifier: (1) Budget range? (2) Possession timeline — ready-to-move or under-construction okay? (3) Any preferred locality within [city]?
Message 3: Send 2–3 hand-picked options as a single PDF or carousel. Never dump 10 listings — choice paralysis kills conversion.
Message 4 (the booking line): 'I've blocked Saturday 11am and Sunday 4pm for site visits this weekend. Which works better for you?' — assumptive close, two options.
Follow-up cadence if no reply: Day 2 (mid-morning), Day 4 (evening), Day 7 (Sunday afternoon), then weekly nudge with a market update.
Pro tip: Use WhatsApp Business labels (Hot / Warm / Site Visit Booked / Closed) to never lose track. This single habit added 18% to one Gurgaon broker's monthly closures.